U3 In Waves

Visual identity, LP and CD album art design, merchandise design

Intro

In Waves is the island-inspired debut album for U3, a supergroup birthed by three heavy hitters of the ukulele community: Cynthia Lin, Abe Lagrimas, Jr., and Ukulenny.

Overview

With a fresh mix of original and cover songs ranging from Japanese bossa nova to cherished Hawaiian classics to sultry jazz ballads, the challenge was in creating a visual identity that represented diverse genres and eras. Ultimately, I wanted the art to express the group’s vibrant friendship and creative energy while remaining accessible to their global fanbase. Geometric shapes and retro inspired gradients playfully nod to the bossa nova album covers of the 70’s.